"...the new metaphor of students as customers raises the very basic question of whether an education is something that is no longer earned, but something that is bought." (p.26) asserts James G. Hutton, marketing and communications professor at Fairleigh Dickinson University. Hutton also examines how the emphasis on "customers" is underminng the fundamental purposes of health care, religion, the media, as well as education. This book offers a different , important perspective on the marketing model. (Vairo Library HF5415.1.H88 2005)
Posted by slw4 at April 20, 2006 05:04 PM