Sick of all those political advertisements on TV? With a week until the election, almost every commercial is trying to win your vote. Ted Brader's Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work is the perfect book to help dissect how candidates and parties use emotional cues, such as music and imagery, to gain support or stir up opposition. Brader presents findings from advertising studies that links emotions and voter preferences. After reading this book, you'll look at political ads in a different light.
Posted by mhs160 at November 1, 2006 07:36 PM