Loved Nickelodeon as a child? Learn why with the assistance of a great new book at Vairo. Editors Shirley Steinberg and Joe Kincheloe discuss how information technology shaped the modern era of childhood in Kinderculture: The Corporate Construction of Childhood, Second Edition. The authors explain that kinderculture is "the corporate children's consumer culture" which "commodifies cultural objects and turns them into things to purchase rather than objects to contemplate" (pg 11). With chapters on Buffy the Vampire Slayer, video games, McDonald's and professional wrestling, this book is a must-read for anyone interested in American Studies, Human Development, Marketing, and popular culture.
(Vairo Library LB1139.25.K55 2004)